This article has been just updated: January 18, 2024

It doesn’t matter how fond you are of social networks in general—if you’re a career-oriented professional and want to connect with like-minded individuals, you need to be on LinkedIn. Of course, simply creating a LinkedIn profile won’t get you too far, which is why we’ve put together this list of the top 10 most useful LinkedIn tips you need to know about in December 2024.

 

1. Change Your Privacy Settings

linkedin privacy settings

LinkedIn lets you adjust several different privacy settings, including how others see your profile and network information, how others see your LinkedIn activity, and how LinkedIn uses your data. However, there’s one privacy setting that needs your attention regardless of how much or how little you value your online privacy.

We’re talking about the “People Also Viewed” feature, which displays other professionals with similar skills to you on your profile. While this feature can help you connect with other LinkedIn members, it also steers prospects visiting your profile toward your competition.

To turn it off, go to Settings & Privacy → Privacy → and turn off the “Viewers of this profile also viewed” option.

 

2. Learn to Search Like a Boss

linkedin search

LinkedIn users often complain that LinkedIn’s search feature doesn’t return useful results. While it’s true that it could use some refining, it’s also true that most LinkedIn users simply don’t know how to search effectively.

More specifically, they have no idea that LinkedIn supports many of the same search modifiers as Google and other search engines. Remember these search tricks to search like a boss:

  • Quotation marks: surround a phrase with quotation marks (“search engine optimization”) to search only for the exact phrase and not synonyms and related terms.
  • Logical operators: If you want to search profiles that contain two exact terms, use the AND operator (“search engine optimization” AND “services”). To combine two search terms, use the OR operator (“SEO” OR “search engine optimization”. To exclude all search results that contain a specific term, use the NOT operator (“search engine optimization” NOT “black hat”).
 

3. Stay Connected Everywhere

linkedin connections

You never know when opportunity will strike. It could be a message from an old colleague who has decided to start their own company and would like you on board, or it could be a recruiter looking for someone with your skillset. Regardless of the exact nature of the opportunity, you can capitalize on it only if you’re connected and ready to respond.

At the very least, we recommend you install LinkedIn on your mobile device so you can receive notifications even when you’re away from your computer. But you can go even further and install the official web browser LinkedIn extension, which lights up with a new notification count whenever you have new activity waiting for you at LinkedIn.

 

4. Publish Interesting Content

linkedin publishing

Search engines like LinkedIn, and publishing articles on the platform is a great way how to get your voice out there and get noticed. If you’ve been in your industry for some time, you definitely have plenty of experience to share with others, and you don’t have to be a professional writer to get it out there.

People actually appreciate informal articles written in one sitting by someone who doesn’t need a mountain of reference material to put together an article packed with valuable insights. If English is not your native language and you find writing in it difficult, you can always hire a ghostwriter who will put your thoughts into words for you—there’s plenty of them right on LinkedIn.

 

5. Estimate How Many Connections Someone Has

linkedin connections estimate

On LinkedIn, it’s impossible to tell exactly how many connections someone has because the count says 500+ when the number exceeds 500. LinkedIn does this to discourage users from hoarding low-quality connections just to feel better about themselves. But if you’re curious to know how many connections someone has, and you don’t want to ask the person directly? There’s a way how to find out:

  1. Open the person’s profile page.
  2. Go to the Articles & activity section.
  3. The number of followers the person has should be displayed somewhere in that section.

Because the number includes the person’s 1st-degree connections, it reflects the real connection count with surprising accuracy.

 

6. Export Your LinkedIn Network  

linkedin export

There are many reasons why you may want to export your LinkedIn contacts. Perhaps you want to leave the platform but would hate losing all the connections you’ve made on it, or you want to have a backup just in case something ever happens with LinkedIn. Whatever your reason may be, here’s what you need to do to export your LinkedIn network:

  1. Click the My Network icon at the top of your LinkedIn homepage.
  2. Select Your Connections number on the left side.
  3. Click Manage Synced and Imported Contacts on the top right.
  4. Click Export Contacts under Advanced actions on the bottom right.
  5. Choose Connections under the Download Your Data option.

Keep in mind that LinkedIn changed its privacy policy in November 2024 in response to EU’s GDPR, and it’s no longer possible to download the email addresses of LinkedIn users. The only information you can download about your connections is: first name, last name, title, company, and tags from the old version of LinkedIn.

 

7. Send Personalized Connection Requests

linkedin connection request

There’s no reason to be afraid to send a connection request to someone you admire on LinkedIn. The worst thing that can happen is that the person won’t accept your request. To minimize the chance of that happening, you should personalize your connection requests and write something better than: “I’d like to add you to my professional network on LinkedIn.”

When sending personalized connection requests, keep it short and sweet. Always assume the person on the other end doesn’t have much time to read your request (because they most likely don’t) and try to say as much as you can with as few words as possible. Tell the person why you want to connect, who you are, and where you work. At the end of your connection request, wish the person all the best and that’s it—no reason to make things more complicated than this.

 

8. Imitate Successful LinkedIn Users

linkedin export

Oscar Wilde once said that imitation is the greatest form of flattery. IF you want to be successful on LinkedIn, one of the most straightforward things you can do is imitate other LinkedIn users, preferably those who have achieved success on the site.  

Remember that imitation isn’t the same as copying. It’s okay to look at someone else’s profile to gain inspiration from, but it’s definitely not okay to straight-up copy parts of the profile just because you’re unable to come up with something equally awesome yourself.

Take notes of how successful LinkedIn users behave on the platform, who they connect with, what content they publish, and how much time they spend on the site. Keep in mind that there are always more ways to success, so don’t ever feel that you can’t do things your own way if that’s what you prefer.  

 

9. Optimize Your Profile for Search Engines

linkedin search

You want to optimize your profile so that it appears as a top result on major search engines when a recruiter searches for someone with your skillset. To do that, you need to include the right keywords in your profile and publish content that is guaranteed to get you noticed.

Fill out every single profile field you can and don’t be afraid to overuse keywords. If you’re having trouble figuring out which keywords you should use, take a look at the profiles of other users in the same niche as you are. Next, claim your custom URL to make your profile easier to remember and keep expanding your LinkedIn network by connecting with other users.  

 

10. Connect with People Who Look at Your Profile

linkedin connect

LinkedIn tells you when someone takes a look at your profile, giving you a chance to connect with them and make them part of your network. All you need to do is send the person a connection request that says something like this:

“Hi, I’ve noticed that you’re interested in my profile and I would be very happy to connect with you. Best regards [+ your name]”

9 out of 10 times, the person will accept your connection request and tell you why they looked at your profile.

 

Conclusion

In December 2024, LinkedIn remains the most useful social network for professionals who are looking to make meaningful connections and reach the next step in their career. With our top 10 LinkedIn tips, you won’t have any problem standing out and using LinkedIn to its full potential. The job of your dreams or the opportunity of your life may be just one connection away.

 

 

FAQ

To make your LinkedIn profile stand out, focus on crafting a professional headline that succinctly showcases your expertise or unique value proposition. Use a high-quality, professional profile photo and a background image that reflects your personal brand. Develop an engaging summary that tells your story and highlights your accomplishments, and be sure to detail your work experience with specific achievements and metrics when possible. Recommendations from colleagues and past employers can significantly enhance your credibility.

Having a customized LinkedIn URL adds a level of professionalism to your profile and makes it easier to share. You can change your LinkedIn URL by going to your profile, clicking ‘Edit public profile & URL’ on the right-hand side, and then editing the URL on the right-hand sidebar. Aim to use a URL that includes your name or professional brand for better visibility.

LinkedIn recommendations serve as powerful testimonials to your skills and work ethic. They add credibility to your profile, as they are personal endorsements from colleagues, clients, or employers. To request a recommendation, go to the profile of the person you’re requesting from, click the ‘More…’ button, and select ‘Request a recommendation.’

Regularly engaging with content on LinkedIn by liking, commenting, and sharing can significantly increase your visibility on the platform. When you interact with others’ posts, your activity appears in the feeds of your connections, thereby expanding your reach. Additionally, posting your own insightful content and contributing to discussions within your industry establishes you as a thought leader and attracts more views to your profile.

Expand your LinkedIn network by customizing connection requests with a personal note explaining why you wish to connect. Join and participate in LinkedIn groups relevant to your industry, as this can lead to new connections and opportunities. Additionally, regularly share content and interact with updates from your network to stay visible and foster relationship-building.

LinkedIn is an invaluable tool for job searching. Ensure your profile is complete and updated, and use the platform’s job search function to find opportunities that align with your career goals. Customize your applications with tailored resumes and cover letters, and turn on the ‘Open to Work’ feature to subtly inform recruiters that you’re in the market for a new role.

LinkedIn Premium offers features like InMail messages to directly contact anyone on LinkedIn, access to detailed insights about who’s viewed your profile, and the ability to see more profiles when you search. These features can be pivotal in networking and job hunting, providing advanced information that could give you the edge in your career advancement.

When crafting a LinkedIn post, begin with a compelling headline to grab attention. Structure your content with clarity and brevity in mind, use relevant keywords for searchability, and include a clear call-to-action. Incorporate visual elements like images or videos to increase engagement, and post regularly to maintain visibility in your network’s feed.

Absolutely. LinkedIn is an excellent platform for personal branding. Develop a consistent narrative across all sections of your profile, share content and insights related to your niche, and engage with other industry leaders. Position yourself as an expert by writing LinkedIn articles and participating in relevant conversations. This proactive approach on LinkedIn can solidify your personal brand.

Similar to other social media platforms, LinkedIn Stories allow users to share photos and short videos that disappear after 24 hours. Although they were introduced after 2024, they are beneficial for sharing more casual, spontaneous content that can increase relatability and show a behind-the-scenes look at your professional life. Stories can humanize your presence on the platform and make your profile more engaging.

When writing LinkedIn recommendations, aim to be specific and genuine. Describe the capacity in which you worked with the person, focus on one or two standout qualities or achievements, and highlight how this individual added value to the team or project. Personal anecdotes can also add a touch of authenticity to your recommendation.

The LinkedIn algorithm determines which content appears in users’ feeds. It prioritizes relevant content, engagement, and personal connections. To increase visibility, post content that is likely to generate conversation, use relevant hashtags, and publish during peak hours when your network is most active. Engage promptly with comments to further boost your content’s reach.

While there is no one-size-fits-all rule for posting frequency, aiming to post a few times a week can help you stay top of mind among your connections without overwhelming them. Consistency is key, as long as the content remains high-quality and relevant to your audience.

LinkedIn analytics provide valuable insights into how your content is performing and the demographics of your profile visitors. By analyzing this data, you can refine your content strategy, tailor your posts to the interests of your audience, and adjust your profile to better appeal to the sectors or job roles you are targeting.

Following companies and influencers on LinkedIn allows you to stay updated on industry news, insights, and developments. It can also lead to engaging with their content, which helps build relationships and potentially uncover job opportunities or collaborations.

New LinkedIn users should begin by building a comprehensive profile. Include your employment history, education, and a profile photo. Be as detailed as possible in your descriptions and consider what keywords someone might use to find a professional like you. After your profile is set up, start connecting with colleagues, classmates, and professionals in your field to grow your network.

To generate leads on LinkedIn, share content that addresses the pain points or interests of your target audience. Useful and informative content, such as how-to guides, industry insights, and thought leadership articles, tend to resonate well. Incorporating a well-placed call-to-action can also encourage potential leads to engage with you.

Partaking in LinkedIn group discussions enables professionals to demonstrate their expertise, gain insights from peers, and expand their network with like-minded individuals. It’s also a valuable way to stay informed about industry trends and participate in deeper, more focused conversations than those typically found in broader LinkedIn feeds.

If you wish to take a break from LinkedIn, you can temporarily deactivate your account by going to settings and selecting ‘the Account management’ section. Here, you’ll find the option to ‘Hibernation’ your account, which makes it invisible to other members until you choose to reactivate it. Remember that during this period, you won’t be able to receive messages or connection requests.

LinkedIn InMail messages are a premium feature that allows you to send private messages to others on LinkedIn, even if you’re not connected. They can be highly effective for networking if used thoughtfully. Personalize your InMail by mentioning specific details from the recipient’s profile, articulate the value you offer or seek, and have a clear purpose for your message to increase the chances of a response.

For more tips and guidance on utilizing LinkedIn’s features, visit the LinkedIn homepage.